The Problem
The benefits orientation sessions at Baylor College of Medicine (BCM) had become a time sink for the senior-level benefits team members and a bottleneck for hiring across the college.
Each two-hour session required auditorium space, multiple presenters, assistants, and support staff, and could only be done on one day of the week. The onboarding system was inflexible, impersonal, and unscalable.
The Plan
BCM brought in ALEX to give new hires a better way to onboard and answer benefits questions year-round. ALEX can be accessed anytime, from anywhere, so he offered a more convenient and efficient way for new hires to learn about their benefits.
Beyond onboarding, ALEX would provide BCM with an engaging way to build awareness of benefits options among its staff year-round. And because ALEX personalizes the conversation to each user’s situation, he could help new hires and existing employees alike understand which benefits are right for them.
The Outcome
BCM knocked it out of the park with ALEX adoption. Nearly all surveyed employees found ALEX’s explanation of their medical benefits to be helpful. And because ALEX eliminated the need for the elaborate benefits orientation sessions, the benefits team could focus their time and energy on other critical onboarding activities.
ALEX provided BCM with a flexible, scalable, and personal path to onboarding 50-100 new hires each week—or more. And it gave BCM employees a way to find easy answers to their benefits questions year-round.
