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Relevant, interactive conversation increases the chances of conversion exponentially.
An Interactive Conversation is a lot like a television show, except the host is speaking directly to you and responding specifically to your input. What you experience and what someone else experiences might be completely different — the conversation dynamically changes to create the most relevant experience for each of you. It's conversation rather than presentation, and it's what separates Interactive Conversation from all other forms of mass communication: it feels like someone is talking with you.
Why does this matter? Well, frankly...
It's All About Bob (and his dirty yak)
See, Bob's interested in getting his yak washed. So he types "yak washing" into a search engine. Bob notices a sponsored link to your company that reads "Need to Get Your Yak Washed?" He clicks (ka-ching!). Unfortunately, Bob lands on a static web page filled with various yak products and services. Now remember, Bob is only interested in yak washing. After all, that's why he clicked the link in the first place. Frustrated, Bob leaves. With a very dirty yak.
Learn how Interactive Conversation can help Bob »
Know Your Bobs
Interactive Conversation is also a powerful tool for collecting data from your visitors, without resorting to traditional, static web forms. Every response a visitor gives is a piece of their own, unique profile that you now have at your disposal. At the core of Interactive Conversation is a market intelligence-gathering engine that stores everything there is to know about every visitor to your site. Who are they? Where did they come from? Where are they going? What are they interested in? It's all valuable information that can be used in targeted e-mail campaigns, more effective marketing strategies and, ultimately, higher qualified leads and conversion.
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Because of the massive branching structure of an Interactive Conversation, you are able to instantly engage every visitor to your site with a unique experience that is tailor-made to their individual wants, needs and desires. This visitor-specific content focuses in on exactly what it is they are seeking, and dynamically charts the most relevant path for them, toward your ultimate goal of conversion. |
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